GREG KERNS

senior Creative Director

Conceptual thinking, content creation, team leadership and strategic business acumen all wrapped in one fun, friendly package.

karastan black label

Karastan Black Label is an ultra-luxury flooring collection positioned at the pinnacle of the brand. The campaign emphasized timeless design, premium materials, and superior craftsmanship, appealing to discerning consumers seeking long-term investment pieces while elevating Karastan’s heritage into a more exclusive, design-forward space. See more.

PERGO

This campaign reinforced Pergo’s reputation for trusted durability and versatile design. Messaging balanced performance and aesthetics, positioning Pergo as flooring built to handle real life while helping consumers create beautiful, functional spaces that last. See more.

Delta Business

The launch of Delta Business unified Delta’s corporate travel products under a single brand. Targeting business travel managers and agents, the campaign highlighted innovation, service excellence, and simplicity—clearly communicating Delta’s leadership and the value of an integrated business travel experience. See more.

equifax

After a major data breach, Equifax reentered the market with a carefully tested B2B campaign. Multiple creative approaches were evaluated across formats, revealing that a more human, approachable tone outperformed traditional corporate messaging and helped rebuild trust. See more.

verizon wireless

To drive Verizon holiday growth, we created “Connection Day,” a new pre-holiday moment offering free premium content on the busiest travel day of the year. The campaign delivered emotional relevance, cultural impact, and record-setting holiday sales results.

BB&T / ZELLE

This launch campaign introduced Zelle while modernizing BB&T’s brand perception. Energetic, music-driven storytelling showcased real people using the app on the go, helping reposition the brand for a younger, mobile-first audience. See more.

aetna

Aetna’s Healthy Food Fight was a national touring cooking competition designed to build awareness and grow customer engagement ahead of open enrollment. Celebrity judges and a high-profile finale helped elevate the program beyond lead generation into a memorable brand experience.

Georgia natural gas

To differentiate a non-visual parity product, this winter broadcast campaign reimagined natural gas through a fictional café and an approachable barista character. The work humanized the category and helped Georgia Natural Gas stand out in a crowded marketplace. See more.

TaxSlayer

TaxSlayer disrupted the category by featuring an everyday, non-celebrity spokesperson, creating a more relatable and human approach to tax preparation. The campaign helped redefine the brand’s voice and influenced a broader shift across the industry. See more.

Mohawk RevWood

American Originals positioned RevWood as a premium, Made in America laminate flooring alternative to hardwood. The campaign emphasized durability, authentic wood visuals, and American craftsmanship—bridging performance and design while reinforcing Mohawk’s leadership in engineered flooring. See more.

THE G.O.A.T.

The G.O.A.T. campaign brought Mohawk’s All Pet warranty to life by proving it with real pets. Authentic, humorous storytelling made product performance memorable while reinforcing durability and trust through real-world proof.

Resilient Revolution

This campaign announced Mohawk’s transformation of the resilient flooring category through innovation and sustainability. Featuring PVC-free and recycled-content products, the work positioned Mohawk as a leader in next-generation flooring and responsible manufacturing.